Which WordPress Theme Is Best For Your Website

Which WordPress Theme Is Best For Your Website

Running a small business shouldn’t be too tasking. Getting the basics right from day one will ensure a smooth running and a less stressful business for you. I’ve been there myself, trying to cut corners and ended up worse off. Which WordPress theme to use will depend on the nature of your business or industry. I sincerely don’t believe that a website needs to be fanciful unless that’s the purpose of setting it up.  Rather, good contents and ease of use by you and your visitors should be the focus of your attention.

One of the most powerful and smart ways to build a website these days is by using WordPress. If you can drag and drop, cut and paste, then you can build and maintain your website with ease. Compared to a decade ago, it is so much fun now to build a website without knowing anything about coding. This makes me wonder what the system analysts and web designers do currently. Mind you, in the early 90s, I trained to become a system engineer; sadly I gave up the career when I failed to secure a job after my first job interview. How drastic?

Which WordPress Theme Will Be Best For Your Business?

I can’t tell you precisely which website theme you must buy for your business, however, I can advise you based on what I know so that you can make an informed decision. Whilst there may be many WordPress themes out there, both free and premium, it is imperative to choose a theme that will be easy for you to use and to maintain without dishing out your hard-earned cash on maintenance. I bought several cheap ones to start with, but the support were so poor I had to abandon them all.

Currently, I only use two; StudioPress (runs on Genesis Framework) and OptimizePress (enables me to design different landing pages). They are worth the money I’ve paid because I get great support from them both, and that’s peace of mind for me.

Your website can make or break your business, when you choose the right theme and you will reap the reward.

If you put value on your time, sometimes going cheap or for a freebie may not be the best way to run a business. If you spend most of your time troubleshooting, then something is wrong. I wonder who is the boss; the business or you? Work smarter, run your business and don’t let your business run you. This may be harsh, but I’ve seen it happen, even to me; so, I know what I’m talking about.

What to look for in a WordPress Theme

1. Ease of use both by you and your website visitors
2. Responsiveness (mobile and desktop)
3. The nature of your business, i.e. photography, food, fashion,  media, etc
4. Costs – acquisition, support, maintenance and disposal (Total Life Cycle Cost)
5. Support and upgrades
6. Social sharing integration
7. Compatibility with all browsers
8. Security
9. Terms of service

Free Or Relatively Cheap Themes

Be aware that cheap may not be cheap after all. If you buy a cheap theme without considering other associated costs, such as upgrades, support or maintenance, then it is not cheap at all. Looking at the initial cost outlay is the bad way of making a purchasing decision.

For example, I may entice you with my free product, but what you don’t realise is that I will make money from you at the backend when you need my support and maintenance for the item.

Before you sign up for a free item, make sure you ask the necessary questions with regards to support and upgrades.

NOTE: Buy a theme that is both economically and functionally viable to your business without compromising on usability.

Premium Themes

There are various premium WordPress themes ranging from Headway, Elegant themes, Themeforest and StudioPress amongst others.

Elegant themes – club starts from $69 per year for personal use and complete access to all themes, but you will need to pay for Photoshop files and plugins if you need to use them. At the end of the day, it is no longer cheap as you won’t be able to use some of the features  It may end up being more expensive should you buy plugins and Photoshop files as needed. But the lifetime plan includes everything you need for $249.

The fact that a theme is premium doesn’t automatically qualify it as a good theme. You still need to do your due diligence when making a choice. Notwithstanding, premium themes are cheaper alternatives to hiring a web developer for a bespoke theme and they do come with the developer’s support.

What To Look For In Premium Themes:

  • One-time fee for the theme. This means you only need to pay for the theme at once. There will be no extra to pay for upgrades, supports, etc.
  • Multiple themes, theme club or membership gives you the option to buy any theme as you want it once you buy the package. This is a good option if you are planning to build many websites in different niches in the future. An example of this is offered by StudioPress as well: “With the purchase of the Pro Plus Package you receive support and updates for all themes created by StudioPress.” This gives you the opportunity to get all the themes they have now and in the future, plus the support as well.
  • Some premium themes have a yearly recurring fee for upgrades and support. Which means each year you have to pay the same fee or higher than the first time you bought it.

Now that you are aware of the various charges, what sort of themes should you be looking for?

StudioPress themes come with the following features:

  • Unlimited updates, support and sites
  • Access to detailed tutorials
  • One-time purchase fee, etc.

Some Examples of StudioPress themes:

  1. Author Pro theme
  2. Magazine theme
  3. Altitude Pro child theme
  4. Modern Blogger Pro
  5. Lifestyle Pro theme

Find more StudioPress themes here…

Author Pro theme

This is a WordPress theme for authors and for readers alike.

 Which WordPress Theme Is Best For Your Website

Are you a book publisher? Do you intend to launch your books or just want to showcase your published books? The Author Pro is the right theme to do that and more.
See Author Pro Demo here…

Lifestyle Pro:

StudioPress Theme of the MonthStylish, bright and magazine-style frame with flexibility makes this so easy and adorable for your online publishing.
Lifestyle’s array of smart layouts and clean design options let you express yourself with articles, videos and everything in between, while valuing your strong point of view.

StudioPress Theme of the Month – Lifestyle Pro Theme

Foodie Pro theme:

If your speciality is in the kitchen and should you want to show the world your skills? The Foodie Pro is the ideal choice.

StudioPress Foodie Pro themeSleek, clean and with lots of features, the “Foodie Pro is the most flexible Genesis Theme to date – with a minimalist style and plenty of color and typography options.” Find out more about Foodie Pro here…

Blogger Pro theme:

Feminine to the core is the Modern Blogger Pro theme for the female blogger. Bold, sleek and colourful are the characteristics of the Mordern Blogger theme. It makes your website stand out of the crowd.

StudioPress Modern Blogger theme

If you love to blog and are looking for a theme to fulfil your passion, the Modern Blogger Pro will not fail to deliver. See more details here…

In whole, I advise that you go for a theme that is relevant to your industry, offers a guaranteed support and a one-time fee since you are going to be using it for your business.

Make your business life simple and easy, go premium in your chosen website theme. I know finance might be an issue especially if you are just starting off, but believe me, it’s going to be worth it 🙂

Do you like this post, sharing is caring. Share it with anyone whom you know will benefit from it by passing the link to the post.  If you have any question to ask or anything to add, please do so by leaving your comments below and follow me on @Lachrystol

Now, over to you. Which one of these have you used or intend to use?

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